Small businesses are becoming increasingly interested in mobile apps. At this time, 42% of U.S. small businesses have a mobile app, according to research, but this is expected to rise to 67% by the end of 2017 — a 50% increase.
Looking even further ahead, another 12% has plans to add a mobile app to their business after 2017. The data comes from research company Clutch, and the company refers back to its 2016 survey, which showed 54% of those questioned were unlikely to build, or unsure about building, an app.
Clutch shows small businesses want apps for sales purposes
Why the sudden change, and what do small businesses want from an app? The top reason, chosen by 39% of respondents, is to increase sales, followed by improving customer service, a reason chosen by 30%. This is the opposite to Clutch’s findings in 2016, when customer service was the number one choice, and sales came in second.
Almost half of small businesses will use staff in-house to create apps, but 47% will turn to a freelancer, and 43% to a design agency. A further 40% will consider an app builder platform. These results show small businesses expect to combine elements from at least two of these options, perhaps opting for an in-house and design agency created app.
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